Tag: promotion

I’ve been thinking…

I’ve been lurking and participating in many author and writing groups, but I’m not sure this is a productive strategy.

Like other authors, my goal is to network and connect to readers, and more importantly, buyers. The problem is that other authors, like myself, share the same goal in mind. There is no reciprocity, no “coincidence of wants,” which is that I happen to be offering a book that you might find engaging.

Of course, one can frequent reader groups, but these are often inundated with publications, so there is no focus. I don’t write genre fiction, so I don’t have the benefit of, say, a sci-fi group, romance, werewolves, and whatnot. I (tend to) write literary fiction without identifiable tropes and storyline. As I’ve written before, there are no Hero’s Journeys, no saving the cat.

Indeed, there are literary fiction groups, but there are numerous motivations for this reader cohort. It is not homogeneous. I could (and do) hunt for sub-categories, but these are less fruitful.

I see dozens of ads splashed on my screen, suggesting someone can help me write my next book by telling me what’s hot, what’s selling. I am not interested in writing books that sell. I want to tell my stories. I am not a commercial writer in the same way that I was never a commercial musician. I am interested in the art. Of course, I want to sell my works, but it needs to be on my terms. If I were to sell out, it would just be another job with all of the intrinsic joy sucked out of it. The extrinsic appeal of money is not enough to compensate. Some people who take this commercial convince themselves, “at least I’m still writing,” or painting, or performing for a living. I am not able to comfort myself with this self-delusion. As the saying goes, ignorance is bliss.

Since I’m ranting…

I’ve been haunting author and writing groups for a while now – lurking in the shadows, peeking behind the curtain, occasionally tossing in a snide comment or two. Call it market research. Call it masochism. Either way, I’m starting to suspect it’s not the most productive use of my time.

You see, like most of these poor souls, I’m here to “network” (whatever that means in late-stage capitalism) and, more importantly, connect with actual readers. Buyers. The unicorns. Not fellow authors trying to sell me their 17-book werewolf reverse-harem saga or the latest AI-generated cover that somehow still manages to have three left hands.

And here’s the rub: we’re all pitching. No one’s catching. It’s a bazaar where everyone’s hawking their wares and no one’s carrying a purse. The law of the marketplace – what economists once called the “coincidence of wants” – simply doesn’t hold. I don’t want what they’re selling. They don’t want what I’m offering. It’s not even personal. It’s just noise.

Could I wade into reader groups instead? Sure. But these are often genre-clogged pools: romance, sci-fi, vampires with high school diplomas. God bless them. It’s just not my lane. I write literary fiction. You know, the kind without a tidy plot, without a cat-saving hero, and – brace yourselves – without an obligatory third-act redemption arc.

Even literary fiction groups aren’t much help. That label encompasses too much: Booker-bait bildungsromans, moody minimalism, and the occasional Proustian doorstop for good measure. And reader motivation in these spaces is hardly uniform. Some want to weep. Some want to feel clever. Some just want to say they read something “important” at brunch. None of them are asking for me – and that’s fine. But it does make targeting a pain in the arse.

Then come the ads. The snake-oil salesmen. “Here’s how to write a book that sells!” “Tap into trending genres!” “Master the market!” As if we’re all desperate to become a literary McDonald’s franchisee, pumping out Big Macs with words. I didn’t become a writer to stuff my soul into a Happy Meal box. I didn’t become a musician to churn out jingles. I don’t paint by numbers and I don’t plot by templates.

Yes, I want to sell my work – but on my terms. I’m not allergic to money; I just refuse to whore out my creativity to chase it. Some people convince themselves that so long as they’re still writing – still playing the game – they’ve won. I’m not built for that flavour of self-delusion. Call it ego. Call it integrity. I call it survival.

Since I’m already up here on my soapbox, let me kick it once or twice for good measure.

There’s a mountain of writing advice out there. I’ve read plenty. Some of it’s even good. But much of it is just a conveyor belt back to the same old factory settings: save the cat, beat the plot, rinse and repeat. I don’t write that way. I don’t read that way. I need more than recycled tropes wearing different hats. I need teeth. Friction. Depth.

Do I use tropes? Of course. We all do. Language itself is a trope. But I twist them. I break them. I bury them in the garden and see what grotesque things bloom. It’s not even effortful – it’s just how my brain is wired. Call it a feature, not a bug.

Anyway, that’s enough bark for one day. If you’ve ever stared into the marketing void and felt it blink indifferently back, I see you. If you’re a writer trying to walk the tightrope between integrity and visibility, I hear you. If you’ve got thoughts, confessions, or sacrificial goats to share, drop them in the comments. Misery loves literate company.

I’ve read a wide range of genres. I’ve found them most unsatisfying and therefore unappealing. I am not saying that these are now good. I’m saying that they don’t resonate with me. It’s why I don’t watch television and find few movies interesting. I need more than templated tropes.

Do I use tropes? Of course I do. Writing a book without tropes would be nearly impossible. I try to subvert tropes and expectations. In practice, I don’t even have to try very hard. It’s how my brain works on its own.

Last but not least, I don’t need a writer’s group, starter ideas, prompts, or exercises. I don’t get writer’s block, probably because I am not trying to force a plot.

Anyway, I’ll hop down off my soapbox. I wonder how many other writers share some of my perspectives and challenges. Let me know in the comments.