Rave Reviews

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“I’d rather get reviews than sales.”

Yes, I actually said that. Possibly whilst caffeinated.

I was chatting with a mate about book sales, and it slipped out: I’d rather get reviews than sales. Not that I’d turn down either. But priorities matter.

Priority One: Write

The first goal is to write. I wrote for years before publishing a single page. The ideas pile up in my head like unwashed dishes, and writing is how I clear the sink. I write for myself. Call it narcissism if you must – but it’s a productive narcissism.

Priority Two: Be Read

Then comes the hope of being read. A sale is not a reader. Someone might buy your book and never open it. They might read it and hate it. They might toss it into the void. I just want to know.

Last month, I gave away over a hundred copies of Sustenance. Four reviews. One was one-star – she loathed it. Good. At least I know. The other ninety-nine? A mystery. For all I know, they’re gathering digital dust on forgotten hard drives. To be fair, I’ve got thousands of neglected downloads myself, so no judgment. Still, if you did read it, I’d love to hear what you thought. Leave a review.

Priority Three: Money (the tedious bit)

I’m not a consumerist, nor a fan of money-based systems. Unfortunately, that’s the system we’ve got, so yes – I still appreciate sales. But sales without engagement are hollow victories.

Reviews (the absurd bit)

Some people email me their thoughts instead of posting reviews. Lovely, but invisible. I can’t quote a private email without looking like a fraud. I could always fake one —

“King Charles absolutely loved Hemo Sapiens.”

But alas, he never said that. (He should.)

Anyway… that’s all I’ve got. Back to writing.

Should You Make an Audiobook?

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John Hartness, from Falstaff Books, recently noted that not all books translate well to audio. He’s right, and this isn’t a fan letter, just a nod to the truth of it. Every format has its own physics. Some stories bend beautifully. Others snap.

Video: John Hartness discusses the ins and outs of audiobooks.

Propensity is one of the snappers. It doesn’t behave on Kindle, either. That’s less a fault of the text than the medium. Its structure and typography do a lot of the storytelling, and when those are flattened to fit an algorithmic page template, something human is lost. I include the visual material as a PDF for the curious, but the audiobook can only gesture at what’s missing. No amount of verbal description replaces the architecture of the page.

Audio: NotebookLM podcast on this topic.

I listen to audiobooks constantly – commuting used to be my second job – but there’s a difference between hearing a story and parsing a spreadsheet by ear. Nonfiction especially suffers: tables, diagrams, anything spatially meaningful. Description isn’t substitution; it’s triage.

Musicians met this problem decades ago. When the Beatles stopped touring in 1966, it wasn’t vanity; it was liberation. They no longer had to replicate their studio work on stage. Garbage later flipped that logic: they engineered songs to survive live. The same divide holds for writers. Some build books that breathe on paper. Others craft ones that perform well through speakers. Neither camp is wrong.

When I produced records, my job was to capture the best possible experience – not the most ‘authentic’ performance. Now, with digital tools, some artists never play their own songs from start to finish until tour rehearsals. The copy-paste perfection of ProTools turns spontaneity into ornament. E-books and AI summaries do the same for text—efficient, portable, bloodless.

So, yes, formats matter. They always have. Paper isn’t just nostalgia; it’s part of the meaning. And while I’m happy to share Propensity however readers find it, I know where it breathes best: between real pages, under real light, in the one format that doesn’t pretend to be frictionless.

Difference Engines and Whale Song

Many people have misgivings about AI, especially the generative flavour. It’s not really intelligent, they say. It has no feelings. Fine. I’ll cede those points without so much as a flinch.

But here’s the thing: some use cases don’t require intelligence, and feelings would only get in the way.

Take one of mine. I feed my manuscripts into various AIs – is that the accepted plural? – and ask them, “What does this read like? Who does it read like?” I want to know about content, flavour, format, cadence, posture, and gait.

A human could answer that too – if that human had read my manuscript, had read a million others, and could make the connexions without confusing me with their personal taste, petty grievances, or wine intake. AI just spits out patterns. It doesn’t need a soul. It needs data and a difference engine.

Cue the ecologists, stage left, to witter on about climate change and saving the whales. Worthy topics, granted, but that’s a different issue. This is where the conversation slides from “AI is bad because…” to “Let’s move the goalposts so far they’re in another sport entirely.”

I’m not asking my AI to feel, or to virtue-signal, or to single-handedly fix the carbon cycle. I’m asking it to tell me whether my chapter reads like Woolf, Vonnegut, or the back of a cereal box. And for that, it’s already doing just fine.

High Horses and Low Bars: AI, Literature, and the Pretence of Purity

The hand-wringing over AI-assisted writing has become the new parlour game for those with literary pretensions. You’ve heard the refrain: It’s not real art. It’s cheating. It’s not proper literature. The pearl-clutchers imagine themselves defending the sanctity of the novel against an onslaught of silicon scribblers, as though Wordsworth himself might be weeping in a Lake District grave at the indignity of a chatbot helping you outline Chapter Three.

Audio: NotebookLM podcast about this topic

Here’s the problem: most art isn’t high art, and most writing isn’t literature. Perhaps yours, possibly mine, but most books sold today don’t even aspire to qualify as literature except in the broadest of terms – having been read. The majority of books on the shelf, those stacked to the rafters in airport WHSmiths and sprawled across the Kindle top-sellers list, are to literature what chicken nuggets are to fine dining. Perfectly enjoyable, but you don’t see Heston Blumenthal demanding they be served in a Michelin-starred tasting menu.

And that’s fine. Truly. Because the vast majority of readers aren’t combing through your prose for transcendence or stylistic innovation. They’re not here to wrestle with postmodern irony or wrest meaning from a fragmented narrative. They’re here to escape the tedium of their commute, to zone out after a long day, to gobble up familiar tropes like comfort food. Sometimes they want plot, sometimes they want romance, sometimes they want dragons and space marines and improbably muscular men named Rafe. What they don’t want is a lecture on the ontological integrity of the creative process.

The AI panic brigade, however, would have you believe that unless your novel was forged through the arduous labour of pen and paper, or at least a keyboard, with the requisite quota of caffeine and self-loathing, it cannot possibly be authentic. To which I say: nonsense. We’ve been “cheating” for centuries. Typewriters. Word processors. Spellcheck. Thesauruses. Collaborative editing. Ghostwriting. For heaven’s sake, most of your favourite “high art” authors had assistants, editors, or outright amanuenses polishing their sentences into the very state of grace you now venerate.

There’s also the small matter of motive. Very few writers are chasing pure artistic expression, many are chasing rent money, Amazon rankings, or a book deal that might finally cover their overdraft. That’s not cynicism, that’s survival. And survival has never given a toss about whether the means of production are sufficiently Romantic for the sensibilities of the literati.

If anything, AI merely exposes the uncomfortable truth: most writing is a craft, not a sacrament. It’s a process of assembling words into a functional, sometimes moving, occasionally transcendent arrangement. And like all crafts, it has tools. Some tools are chisels, some are typewriters, and now some happen to be algorithms with more patience than your average beta reader.

So, if someone wants to use AI to crank out the next mass-market thriller, let them. It’s not threatening literature because it was never in literature to begin with. And if they want to use it to experiment, to push boundaries, to hybridise forms, that’s art too. High or low, it all ends up in the same place: on a page, waiting for someone to care enough to read it.