Write Like No One Will Read It

3–4 minutes

I was musing on this topic – on writing, why one does it, for whom, and whether the effort deserves a standing ovation or a polite cough – when the Algorithmic Gods of YouTube, in their infinite surveillance, dropped this into my lap:

Video: Write like no one will read it.

What serendipity. Or surveillance. Or both.

Let’s be clear: I have no commercial aspirations. I write. That’s the thing. Do I want you to buy my books? Of course. But if you do, I’ll treat it like a solar eclipse – rare, beautiful, and probably not good for your eyesight. A bonus, not the baseline.

I’m not interested in moralising about art for art’s sake or parading around the notion of integrity like a damp flag in a digital hurricane. When I write, I write to express. Not to impress. I don’t care if no one likes it – though I admit, it’s a treat when someone does. Like finding your exact brand of misanthropy mirrored in another human being. Intoxicating.

I was in the Entertainment Industry for years. Not the TikTok variety – actual music, instruments, stages. The word sellout was thrown around like loose change. Some wore it like a scarlet letter, others like a badge of honour.

I remember Elliot Easton of The Cars once said to me – rather sheepishly, as if confessing to tax evasion – “I can’t help it that we’re talented.” This, after Heartbeat City blew up. He was defensive about success, as if it somehow invalidated his artistic credibility. Imagine being so good at your craft that you feel guilty for it. The poor bastard.

Elliot was a musician’s musician. He lived and breathed the stuff, but he wasn’t the band’s oracle. That mantle fell to Benjamin Orr and Ric Ocasek. Elliot was a brilliant contributor – but always downstream of someone else’s vision. I think his dissonance came from chasing a dream that wasn’t quite his.

I once saw an interview with Metallica. Their whole youthful drive was to be the number one band in their genre. They got there. Cue existential crisis. Now what? It’s the inevitable hangover of the goal-oriented artist. Beware the summit: it’s often just a ledge with a better view of the void.

Me? My goal is to write.

That’s it. Not to be a writer. Not to write a bestseller. Just to write. The thoughts in my head spiral out in all directions – sometimes absurd, sometimes barbed, occasionally beautiful. I’d love to share them with the world. And sometimes, gloriously, someone connects. A person I’ve never met reads a line and feels seen. That, my friend, is magic. Not transactional. Transcendental.

But if I were writing for them instead of for me? That would be an ouroboros – a serpent gnawing on its own tail, mistaking the feedback loop for intimacy. That’s not connexion. That’s algorithmic co-dependence.

Image: Technological Ouroboros – Autonomous Power Strip, because even metaphors get short-circuited these days

I’ll be honest: many of my ideas are weird. Not zany TikTok quirky. I mean alienating. Like stow-your-popcorn-and-strap-in strange. When I share them too early, I get a flood of feedback from people who were never going to be my audience. And yet they feel compelled to fix it. To shape it into something more palatable. More genre. More normal.

I’ve had entire manuscripts derailed by the well-meaning notes of people who should have never been allowed near them. Not bad people – just wrong readers. That’s on me. Lesson learned.

So now? I write like no one will read it.

Because they probably won’t.

And that’s oddly freeing.

Dance like no one’s watching. Write like you’ve been ghosted by the market. Make art like it’s the only way left to breathe. If someone finds it, and it saves their life – or just their afternoon that’s a bonus.

But don’t start there.

Start with you.

The Echo Chamber of Aspiring Authors

I’ve been thinking…

I’ve been lurking and participating in many author and writing groups, but I’m not sure this is a productive strategy.

Like other authors, my goal is to network and connect to readers, and more importantly, buyers. The problem is that other authors, like myself, share the same goal in mind. There is no reciprocity, no “coincidence of wants,” which is that I happen to be offering a book that you might find engaging.

Audio: NotebookLM podcast on this topic.

Of course, one can frequent reader groups, but these are often inundated with publications, so there is no focus. I don’t write genre fiction, so I don’t have the benefit of, say, a sci-fi group, romance, werewolves, and whatnot. I (tend to) write literary fiction without identifiable tropes and storyline. As I’ve written before, there are no Hero’s Journeys, no saving the cat.

Indeed, there are literary fiction groups, but there are numerous motivations for this reader cohort. It is not homogeneous. I could (and do) hunt for sub-categories, but these are less fruitful.

I see dozens of ads splashed on my screen, suggesting someone can help me write my next book by telling me what’s hot, what’s selling. I am not interested in writing books that sell. I want to tell my stories. I am not a commercial writer in the same way that I was never a commercial musician. I am interested in the art. Of course, I want to sell my works, but it needs to be on my terms. If I were to sell out, it would just be another job with all of the intrinsic joy sucked out of it. The extrinsic appeal of money is not enough to compensate. Some people who take this commercial convince themselves, “at least I’m still writing,” or painting, or performing for a living. I am not able to comfort myself with this self-delusion. As the saying goes, ignorance is bliss.

Since I’m ranting…

I’ve been haunting author and writing groups for a while now – lurking in the shadows, peeking behind the curtain, occasionally tossing in a snide comment or two. Call it market research. Call it masochism. Either way, I’m starting to suspect it’s not the most productive use of my time.

You see, like most of these poor souls, I’m here to “network” (whatever that means in late-stage capitalism) and, more importantly, connect with actual readers. Buyers. The unicorns. Not fellow authors trying to sell me their 17-book werewolf reverse-harem saga or the latest AI-generated cover that somehow still manages to have three left hands.

And here’s the rub: we’re all pitching. No one’s catching. It’s a bazaar where everyone’s hawking their wares and no one’s carrying a purse. The law of the marketplace – what economists once called the “coincidence of wants” – simply doesn’t hold. I don’t want what they’re selling. They don’t want what I’m offering. It’s not even personal. It’s just noise.

Could I wade into reader groups instead? Sure. But these are often genre-clogged pools: romance, sci-fi, vampires with high school diplomas. God bless them. It’s just not my lane. I write literary fiction. You know, the kind without a tidy plot, without a cat-saving hero, and – brace yourselves – without an obligatory third-act redemption arc.

Even literary fiction groups aren’t much help. That label encompasses too much: Booker-bait bildungsromans, moody minimalism, and the occasional Proustian doorstop for good measure. And reader motivation in these spaces is hardly uniform. Some want to weep. Some want to feel clever. Some just want to say they read something “important” at brunch. None of them are asking for me – and that’s fine. But it does make targeting a pain in the arse.

Then come the ads. The snake-oil salesmen. “Here’s how to write a book that sells!” “Tap into trending genres!” “Master the market!” As if we’re all desperate to become a literary McDonald’s franchisee, pumping out Big Macs with words. I didn’t become a writer to stuff my soul into a Happy Meal box. I didn’t become a musician to churn out jingles. I don’t paint by numbers and I don’t plot by templates.

Yes, I want to sell my work – but on my terms. I’m not allergic to money; I just refuse to whore out my creativity to chase it. Some people convince themselves that so long as they’re still writing – still playing the game – they’ve won. I’m not built for that flavour of self-delusion. Call it ego. Call it integrity. I call it survival.

Since I’m already up here on my soapbox, let me kick it once or twice for good measure.

There’s a mountain of writing advice out there. I’ve read plenty. Some of it’s even good. But much of it is just a conveyor belt back to the same old factory settings: save the cat, beat the plot, rinse and repeat. I don’t write that way. I don’t read that way. I need more than recycled tropes wearing different hats. I need teeth. Friction. Depth.

Do I use tropes? Of course. We all do. Language itself is a trope. But I twist them. I break them. I bury them in the garden and see what grotesque things bloom. It’s not even effortful – it’s just how my brain is wired. Call it a feature, not a bug.

Anyway, that’s enough bark for one day. If you’ve ever stared into the marketing void and felt it blink indifferently back, I see you. If you’re a writer trying to walk the tightrope between integrity and visibility, I hear you. If you’ve got thoughts, confessions, or sacrificial goats to share, drop them in the comments. Misery loves literate company.

I’ve read a wide range of genres. I’ve found them most unsatisfying and therefore unappealing. I am not saying that these are now good. I’m saying that they don’t resonate with me. It’s why I don’t watch television and find few movies interesting. I need more than templated tropes.

Do I use tropes? Of course I do. Writing a book without tropes would be nearly impossible. I try to subvert tropes and expectations. In practice, I don’t even have to try very hard. It’s how my brain works on its own.

Last but not least, I don’t need a writer’s group, starter ideas, prompts, or exercises. I don’t get writer’s block, probably because I am not trying to force a plot.

Anyway, I’ll hop down off my soapbox. I wonder how many other writers share some of my perspectives and challenges. Let me know in the comments.